We understand what it takes to grow a business from the ground up, and we know there are plenty of brilliant small businesses out there doing the same. So we’re launching our new Small Business Shoutout series: a chance to spotlight the independent brands who put real passion, commitment and care into what they do.

Our first feature is Supersonic, created by Cal, a barber who set out to make products he could genuinely stand behind.

His story is personal, honest, and full of perseverance, and is exactly the kind of journey that deserves to be shared.